Services
Let’s get you noticed for all the right reasons.
Specialties
Marketing can (and will) make your head spin. I cut through the noise and prioritize the foundations—the no-brainers, the necessities, the low-hanging fruit.
Browse my specialties to learn how I can provide consulting or hands-on help in these areas.
If you’re interested in working with me, click Get Started below to fill out my contact form.
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Whether you have an established brand or don’t even have a logo yet, I can help. These are key pieces to the puzzle that are vital to establishing a strong online presence. This work includes visual identity like color palette and fonts, positioning (how do you stand apart?), messaging (what do you need to convey to your customers or clients and how do you do it?), and more.
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Need a marketing plan as you get ready to launch your first product? Already established but not sure what your latest marketing strategy should look like? No worries, strategy is my bread and butter. Content strategy includes a birds-eye-view of your “owned media” channels, the content on them, and how that all interacts ensuring they’re optimized, streamlined, and effective.
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These days everyone needs a website, and you also need that website to show up when people are searching for it. And what you really want is to show up for searches that are related to your business and what you do. I can help with keyword research, technical SEO, on-page SEO, and content strategy.
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Though not a developer, I’m well versed in content management systems (CMS), web strategy including information architecture (IA) and user experience (UX) best practices, and web content management. If you need or already have a low-code website—think Squarespace, Shopify, WordPress, etc—organic web content is one of my main areas of expertise.
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Contrary to some beliefs, email is not dead. In fact, its importance is growing as privacy laws change and social media algorithms constantly shift. I can help with your overall email strategy, technical assistance with account set-up, email development, and analyzing email performance to guide future decision-making.
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Social is a constantly-moving target and a frequent headache for any business owner. Me included! But I can help make things easier with strategy and infrastructure—channel strategy (which channels should be on and why?), content pillars, content calendar, and ideas and inspiration.
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I can also help you get organized behind the scenes with templates, checklists, processes, etc, so that whatever we work on together, or whatever you already have going on, can be easily managed. I can also help set things up like Customer Support and CRM platforms, digital forms, and a lot more. Just ask!
Big Picture
You don’t know what you don’t know, and there’s a lot to know about marketing. That’s why audits are one of my core offerings. It’s the good kind of audit (yes, those exist) where I holistically analyze a business’s digital presence and package up a report that’s yours to keep.
You might not have the time or bandwidth to carry out the recommended actions. After reviewing the report, we’ll chat about where and how I can help.
1-Hour Consultation Call
My audits are thorough, and the pricing reflects that. This is a great option for smaller budgets or if you don’t know where to start.
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This call is for whatever you want to talk about or work on. You can bring a list of questions and pick my brain, it can be a working session on a specific topic or task, or I could do a live audit of your digital presence—whatever is most helpful to you.
Digital Discovery
Preliminary review of your online presence in 5 key areas and the highest-impact takeaways and recommendations related to them.
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Areas covered: Branding & Positioning, Search, Website, Social Media, Email
For each area, up to 5 takeaways and up to 3 recommendations for improvements or optimizations
30-minute report review call
Digital Discovery Plus
Ad-free! Just kidding. This option pulls out all the stops with a thorough review of your online presence in 6 areas with no limits to takeaways and recommendations.
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You get everything included in the Digital Discovery plus the following:
An additional area—Social Listening which entails an audit of reviews, forums, articles, videos, etc to see what people are saying about your business
No limit to the number of insights and recommendations for each area
In-depth instructions to implement action items
60-minute report review call
Show me those credentials.
I have 10+ years of marketing experience doing everything from partnership negotiations, to customer support, to building a brand from scratch.